Getting to Know You

One of the first and most importance steps of putting your business on the road to success is getting to know our clients, your wants, needs, likes and dislikes so that we can map-out an online business strategy that’s tailored made just for you.

SEO Technical Analysis & Content Review

For those businesses who already have an online presence however need assistance in optimising their sites code, template structure and overall content review SeriousX can assist you by analyzing your site and reporting any potential weaknesses that reflect on your sites overall performance.

SEO Research, Planning & Recommendations

An important ingredient in any business, know your business, and that’s what we do, we make it our business to become at one with your business through market research and keyword analysis and formulate an overall SEO and SEM plan to meet your desired objectives and budget.

Wire Framing & Design

An essential part of the any website development is wire-framing; this is initial steps of design. Wire frames are generally almost always sketched out on paper. This is the logical placement of essential website items such as navigation bars, menus, database feeds, advertising placement, content, public login access, slideshows, shopping carts etc, are layout PRIOR to handing over to the design team. This essential step so often missed is the primary reason why so many projects go astray and over budget.

Website Design & Template Design

Good website design starts from the ground up, how your website is structured, it’s underlying code plays an important role in how well your website performs in the search results, having a site that just looks great isn’t going to guarantee you results if nobody knows of your existence on the web or if you have to pay heavily for PPC advertising every month because your organic listings fail to achieve results. At SeriousX we have the experienced, capable, design professionals that work closely with our SEO & SEM specialists, so that the important balance of a great website and template design is achieved in a scalable and modular structure, giving your website the edge over the competition.

Project Management

Miscommunication and bad planning are often the primary causes for many web projects running of the rails, disappointment and frustration result when client expectations are not met, albeit the development scope not matching the client needs or a budgetary blowout.

Through listening to our client’s needs attentively, and analysing their business focus, we are able to offer optional solutions and enhancements so our client’s can make informed decisions and clearly define what features are important to them and which are irrelevant.

By the use of visual maps and tightly controlling the scope of works throughout a project’s lifecycle, all project participants are able to clearly understand their role in the development process enabling us to deliver all agreed-upon functionality and meet our client’s expectations.

Inbound Link Building

Without a doubt the most commonly overlooked and singularly the most important aspect of building your sites importance in the search engines, enabling you to gain the competitive advantage over your competitors.

An intelligent link building campaign requires industry knowledge, experience and patience to build natural, relevant, on topic keyword rich links.

SeriousX has developed proven techniques that assist in building your websites relevance and importance over time, what’s referred to as both a ‘natural’ or ‘organic’ methodology. These methods build long-term traffic, improve positioning in the search engines and thus ROI, and because we use only white-hat techniques, your website will not be in danger of being penalized by the major search engines if it is ever scrutinized.

Reporting Systems

Just as important as knowing your customer and their wants and needs, is your knowledge of how your website is performing by statistical analysis. We provide our customers with detailed monthly reports on how their SEO or SEM marketing campaigns are performing, we analysis the results and make recommendations on how to optimise your campaigns and drive your valuable marketing dollar further.

CMS Systems

With the ever increasing costs of website development, more and more companies are turning to off-the-shelve solutions, but cost savings are not the only reason for the switch. Content Management Systems (CMS) have lowered the skill level required to both maintain and launch and online presence and with the wide variety of open source (free) CMS systems available today with an ever ending source of quality plug-ins, CMS systems are without a doubt changed the development process for good.

Content & Copywriting

So many companies spend thousands, sometimes hundreds of thousands planning, implementing and marketing their websites, but fail to spend time and money in a very basic yet important step of the development process. Providing content not only keeps your customers informed, builds client confidence, but also is essential to performing well in the search engine results. One of the quickest, cost-effective and most productive form of generating traffic is through having enriched, meaningful and regular content. Content can be in the way of blog articles, podcasts, video feeds and gadgets, plus how-to videos, or informational articles that not only drive traffic through targeted keywords but also increased inbound links to your website which directly results in improved site importance in the search engines.

PPC Campaigns

Pay-Per-Click campaigns (PPC) are advertising programs offered by the major search engines such as Yahoo, MSN, Google and Ask. Advertisers relevant ads appear on search page results, advertiser pay a premium dependant on how close their ads appear to the top of the PPC listing and bidding amount in comparison to other bidders.

PPC campaigns can be cost effective and are a good way for new websites or website owners who have little knowledge of how to rank their websites effectively in the organic results. However PPC campaigns can be extremely costly and totally in-effective if the necessary background research isn’t done prior to bidding.

Shopping Carts & Payment Systems

Shopping carts are an important part of any website that intends to sell products or services, whether those products be physical or digital products. There are wide array of shopping cart solutions on the market today, some very feature rich and versatile and others complex and cumbersome, choosing the right shopping cart solution for your needs takes a sound knowledge of shopping cart requirements, lot’s of research and testing to find the product that’s right for you.